GENERAL CATEGORY:
CATEGORY 1: PRINT
The following categories are open to agencies, creating companies, and individuals. Authentication of creation by the client and releasing media will be necessary. Entries can be submitted in the following sub-categories:
– 1a. Copywriting
– 1b. Art Direction
– 1c. Photography
– 1d. Illustration
– 1e. Typography
You may enter print, poster, outdoor, direct mail, or packaging work. Each entry must be paid for as a single entry.
CATEGORY 2: AUDIO
2a. Use of Music: Includes original compositions, licensed recordings, or adapted/altered versions of existing recordings.
2b. Sound Design: Involves specifying, acquiring, manipulating, or generating audio elements, including sound effects and location recordings.
2c. Script: Recognizes the ability to creatively transform a brand idea or message into an audio context that enhances the listener’s experience while meeting the brief and regional regulations.
– Scripts should be specific to the audio medium; film scripts are not accepted unless they ran as standalone audio content.
2d. Casting & Performance: Recognizes the overall delivery of the script through performance, where voice performance is integral to the success of the spot. This may include tone, pacing, use of accents, or impersonation.
2e. Use of Radio or Audio as a Medium: Celebrates the innovative or creative use of radio or audio as a medium, with evidence of how it effectively communicated the brand’s message.
2f. Use of Audio Technology: Highlights forward-thinking ideas that directly enhance the listener’s experience. This includes, but is not limited to, the use of apps or mobile/web technology, software development, and innovations in the production process and distribution of audio.
2g. Voice-Activation: Recognizes the innovative application and use of voice platforms and voice-activated technologies to create interactive/immersive storytelling that drives engagement and enhances the listener’s experience.
CATEGORY 3: VIDEO
The following categories are open to agencies and film production houses. Authentication of creation by the client and releasing media will be necessary. Entries can be submitted in the following sub-categories:
– 3a. Direction
– 3b. Editing
– 3c. Animation
– 3d. Cinematography
– 3e. Music
– 3f. Special Effects
– 3g. Sound Design
– 3h. Casting
CATEGORY 4: Online Video
– A: Online Only Video * (single, up to 15s) *
A single brand video created specifically for online viewing, up to 15 seconds in duration. It can be hosted on social media, video platforms, or any commonly frequented portal.
– B: Online Only Video * (single, 15s to 30s) *
A single brand video created specifically for online viewing, between 15 to 30 seconds in duration. It can be hosted on social media, video platforms, or any commonly frequented portal.
– C: Online Only Video * (single, 30s to 60s) *
A single brand video created specifically for online viewing, between 30 to 60 seconds in duration. It can be hosted on social media, video platforms, or any commonly frequented portal.
– D: Online Only Video * (single, above 60s) *
A single brand video created specifically for online viewing, longer than 60 seconds in duration. It can be hosted on social media, video platforms, or any commonly frequented portal.
– E: Online Only Video * (Campaign) *
A series of 3 to 5 unique brand videos, with the same or varying durations.
CATEGORY 5: DIGITAL
– A. Websites / Microsites / Metaverse:
Website entries cannot be submitted in the microsite category and vice versa.
– B. Brand Website:
Long-term destination considering navigation, layout, usability, aesthetics, content, etc. Multiple entries for the same site in different subcategories are not permitted.
– C. Brand Microsite:
Short-term destination to promote a campaign, etc. Multiple entries for the same campaign in different subcategories are not permitted.
– D. Brand Metaverse:
Virtual brand spaces where individuals can create, explore, and interact in real time. Includes marketplaces where users can buy, sell, and exchange digital assets like avatars, virtual clothing, NFTs, and event tickets within learning, gaming, and other experiences.
– E. Social Media:
Social engagement should be the primary purpose, not a secondary component in the overall activity.
– F. Social Media * (Co-Creation / Crowdsourcing / Community Building) * :
Brand-initiated, encouraging the community to contribute or collaborate in innovative ways.
– G. Social Media * (Tools / Applications) * :
Digital applications or tools specifically designed for a social platform.
– H. Social Media (Livestreams and Other Real-Time Engagements):
Campaigns that deploy livestreams or other means to actively engage the audience in real time.
– I. Integrated Social Media Campaign:
Campaigns that harness various formats and touchpoints, using one or more social media platforms to bring the brand idea and engagement to life.
*(Note: If only brand videos meant primarily for consumption on social media are being submitted, please enter them under category 8K)*
– J. Digital Games:
The same entry can only be entered once in this section.
– K. Games (Online):
Games specifically created for use on online platforms, including social media.
– L. Games (Others):
Digital games deployed outdoor / offline.
– M. Use of Email:
Innovative approach to using or executing email to achieve brand objectives.
– N. Best in Innovations on OTTs or Content Platforms:
Branded content created exclusively for OTT platforms, such as stand-alone feature films or web series.
This does not include DVCs (digital video commercials) or any other form of video advertising.
The film/web series should have been released on one or more OTT platforms, such as YouTube, Netflix, Prime, Eros Now, SonyLiv, Zee5, Hotstar, Max etc., and should have been created for the brand.
Includes how advertising on or collaborating with an OTT or internet content platform helped craft or boost the brand message.
Entry should be supported with highlights of the film and details of brand integration. The entry should be sent via an online link only.
Key Factors:
– Relevance to the OTT platform’s audiences
– Creativity and originality in communication
– Strategic fit of the OTT platform to the campaign idea
– Impact of the campaign
– O. Best in Moment Marketing:
Includes how an unpredictable, real-time event was used to craft or boost the brand message.
*(Note: This doesn’t include topical events like festivals, national holidays, or special days like Mother’s or Father’s Day. Can include marketing on and off social media.)*
CATEGORY 06 (KERALA)
(Entries accepted only from Kerala-based agencies)
Note: Entries from the Kerala category will not be considered for the Creative Agency of the Year Award. However, trophies will be awarded to winners in this category.
1. FMCG: Foods & Beverages
-Food: Packaged foods, snack foods, baby foods, confectionery, seasoning, biscuits, baked goods, ready-to-eat foods, table and kitchen ingredients, ice cream, dairy products, etc.
– Beverages: Non-alcoholic beverages, colas, aerated drinks, concentrates, soft drinks, water, juices, etc.
2. FMCG: Personal Care, Home Care, Healthcare & Others
– Toiletries, Cosmetics and Healthcare: Bathing and personal care products, medicated plasters, hair care, dental care, mouthwash, toothpaste, soaps, shaving products, feminine hygiene washes/tissues, diapers, beauty care, nutrition supplements, OTC medicines, diet supplements, perfumes, contact lenses, deodorants, talcum powders, creams, lotions, hair dyes, epilators, cosmetics for hair/skin/complexion/nails, inhalers, nutrition supplements, skin treatments, wellness-related products and services.
– Clothing, Innerwear, Footwear and Accessories: Apparel for men, women, and children, innerwear, accessories like shoes, watches, sunglasses, ties, belts, headgear, jewelry, bags, purses, textiles, suiting, shirting, fabrics, etc.
– Household Products and Maintenance: Household care products, toys, insect repellents, batteries, furniture, cookware, curtains/upholstery, crockery, cutlery, crystal, clocks, room fresheners, novelties, curios, lighting fixtures, dishwashing liquids, fabric care products, utensil care, bathroom care, floor care, polishes, garden care, pet care, bulbs, deodorizers, air fresheners, glass cleaning liquids, stationery, tools, gifts, furnishings, paints, ceramics, adhesives, cement, wall and floor coverings, toilet paper, photo frames, visual arts, wood varnishes, insulation, fertilizers, travel goods like suitcases, backpacks, carry bags, umbrellas, and accessories, sports, recreation, and education products, and any other fast-moving consumer goods, etc.
3. Consumer Durables: Household and Business Appliances
– White goods, entertainment electronics, kitchen and household appliances such as TVs, radios, video and audio equipment, stereos, home computers, photocopiers, cookers, ovens, toasters, irons, microwaves, mixer grinders, typewriters, cameras, musical instruments, refrigerators, washing machines, air conditioners, air coolers, heaters, air and water purifiers, vacuum cleaners, dishwashers, geysers, dehumidifiers, mobile handsets, and any other consumer durables that do not fall under the automotive category.
4. Services
– Telecom Products and Services: Mobile service providers, landline services.
– Financial Services: Banks, investments, loans, insurance, mutual funds, brokers, credit cards, debit cards, loyalty cards and programs, financial consultants, cash management services, etc.
– Business and Home Services: Couriers, internet providers, event management companies, software providers, flower delivery services, yellow pages, pest control services, security services, hospitals, retouching studios, photographers, advertising agencies, digital agencies, IT services, website design companies, transport and logistics services, real estate companies, training, consulting, DVD rentals, etc.
– Travel, Leisure and Hospitality: Tourist boards or associations, hotels, restaurants, package tours, tour operators, places of tourist interest, airlines, cinemas, libraries, bowling alleys, cookery classes, dance classes, aerobics classes, gyms, swimming pools, railways, spas, cruises, resorts, car rental services, computer games, sports clubs, pilgrimage sites, etc.
– Healthcare Services: Hospital services, managed healthcare, education/overseas education (tuition classes for engineering/medical/CA, etc.), sports classes, and all app-based service providers (car rentals, healthcare, cleaning, delivery, education services, etc.).
5. Retail – E-commerce
– All app-based or online retail providers such as clothing, fashion, cosmetics, accessories, etc., and malls, department stores, virtual stores, boutiques, salons, shops, restaurants, cafes, bookshops, etc.
6. Corporate: Media, Entertainment & Others
– Advertising that enhances the image of an organization without mentioning specific product attributes, recruitment, event sponsorship, festival messages, media and publications, TV channels, radio stations, outdoor publications, marketers, and others.
7. Public Service
– Health, environment, social causes, population control, etc. If the advertiser is a corporate group and not a public welfare organization, the entry should be submitted in the previous category .
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SPECIAL CATEGORY:
BUSINESS KERALA COCO YUVA:
This category is dedicated to recognizing outstanding achievements and innovations by young entrepreneurs (AGE below 30 on May 31, 2023) and startups based in Kerala. Entries must demonstrate entrepreneurial spirit, innovation, and impactful contributions to business and society.
BUSINESS KERALA COCO JOURNALIST AWARD:
The Business Kerala Coco Journalist Award recognizes outstanding achievements and contributions by journalists in Kerala who have excelled in reporting and journalism within the business sector. This award honors excellence in investigative reporting, insightful analysis, and impactful storytelling that contributes to the understanding and development of business-related issues in Kerala.
COCO CREATIVE AGENCY OF THE YEAR:
The Creative Agency of the Year Award recognizes the agency that has demonstrated exceptional creativity, innovation, and effectiveness in their campaigns across various categories. Judged on the basis of creativity, strategic thinking, execution, and impact, this award celebrates the agency that has consistently raised the bar in the advertising and creative industry.
COCO ADVERTISER OF THE YEAR
The Advertiser of the Year Award honors the organization or brand that has shown outstanding achievements in advertising and marketing throughout the year. This accolade recognizes excellence in strategy, creativity, effectiveness, and overall impact on the industry.
BUSINESS KERALA LIFETIME COCO ACHIEVEMENT AWARD:
The Business Kerala Lifetime Coco Achievement Award recognizes individuals who have made significant and enduring contributions to business and entrepreneurship in Kerala over their lifetime. This prestigious award honors their leadership, innovation, and impact in shaping the business landscape of the region.
The criteria of the this award will be selected by a separate jury and awarded to a senior person based in Kerala in the field of advertising, media or allied industries.
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